Nearly every industry has felt the impact of technological growth. As technology continues to evolve, businesses and people must be able to adapt to stay with the times and effectively communicate with the rest of the world. Real estate is certainly no exception to this. In fact, a realtor needs to be willing to embrace new forms of technology and enhance the way they perform their jobs.
WHY YOUR REALTOR NEEDS TO ADAPT TO NEW TECHNOLOGY
If your realtor isn’t willing to utilize more advanced forms of technology, they’re missing out on a number of opportunities. Nearly every customer is dependent on things like Google, social media, and any number of apps, so why shouldn’t realtors be as well? Here are some of the many reasons why technology has created a better real estate experience for buyers, sellers, and realtors.
SHOW HOMES IN AN ENTIRELY NEW WAY
Thanks to technology like high definition cameras and drones, a realtor can create a series of videos that show listings in an entirely new way. You don’t only get a closer look at the home, but also the surrounding area and unique views that can’t be seen from the ground.
Along the same lines, a realtor can now actually create a virtual tour for any one of their listings, especially those that will draw interest from a large volume of people. With a virtual tour, someone can get a real sense of the home’s layout without actually needing to attend an open house. This may seem counterproductive, but it actually benefits both the potential buyer and the realtor. If someone goes through the virtual tour and doesn’t think the home is a good fit, they won’t call the realtor This mean the realtor won’t need to spend time walking someone through a home who ultimately won’t want it, meaning they can spend time with people who have a genuine interest.
APPS THAT ENHANCE THE REAL ESTATE EXPERIENCE
The way people look for homes has changed a lot thanks to apps that are available on any number of mobile devices. Here are just a couple you can use:
Zillow is a free app that gives people quick and easy access to listings in a given area. There are different search filters such as cost range, number of bedrooms, and in some cases even MLS listing numbers so you can expedite the process when contacting a realtor.
Most people are probably familiar with Google Maps for directions, but it can also be used to explore neighborhoods around property that you’re interested in. By typing in an address, you’ll be able to virtually walk down the street and see what the area looks like without having to travel there.
The app’s function is in the name, but this is a free app that lets someone calculate a number of different mortgage options on the fly based on different parameters. This means you can evaluate your financial options in real time as you’re exploring different properties.
THE IMPORTANCE OF ADDRESSING CUSTOMER FEEDBACK
Social media isn’t just a great way to promote listings or open houses. Platforms like Facebook, Twitter, and Yelp can be used for a far more important purpose, which is addressing customer feedback directly. Any time a customer engages with your brand online, it’s important to address what they say, whether it’s a compliment or a negative review. People, and especially customers, want to feel like their voice is being heard and acknowledged by those that they’re reaching out to.
WORK WITH A REALTOR WHO USES TECHNOLOGY TO THE FULLEST
When looking for your next realtor in the South Bay, you don’t have to search any further than the team at Caskey & Caskey. With over 4 decades of combined experience in this market, they understand what it takes to get deals done and provide customers with the results they deserve.