Sometimes there isn’t much control over the timing of when you need to sell your home. Jobs change, events happen, and life takes over. If you are considering selling your home over the holidays, Caskey & Caskey will offer some important information on how to successfully sell your Manhattan Beach, Hermosa Beach or Redondo Beach property for maximum profit before the end of the year.
Holiday buyers can be the best buyers
Year over year we have learned that though some may think the holidays are not a good time to sell because people are busy and distracted by Thanksgiving, Hanukka, Christmas and New Year’s, in reality the holidays actually couldn’t be a better time to sell. Anyone house hunting during the holiday season must have a good reason for doing so. Due to a decline in inventory (competition) over the holidays, you can still effectively sell your home without open houses. The serious buyers will have their agents closely at their sides ready to write an offer when the perfect home is found. Work with your agent to target buyers on a deadline, including people relocating for jobs in your area and investors on tax deadlines. Make sure your agent is highly invested in networking so they are aware of who is making moves and what active buyers in the community are serious about locking in before the year is over.
Like Santa, your agent should be able to span the globe quickly to get the job done
An agent highly versed in the latest tech tools knows that family vacation plans don’t necessarily get in the way of doing what needs done, even when you are on the other side of the country visiting extended family. When interviewing your agent, be sure to ask what tools they use to remain in constant communication and if they have subscriptions to the latest electronic platforms in order to legally, securely and efficiently get an offer presented and accepted even if you are travelling.
Make sure your agent’s holiday plans include working to sell your home
That means interviewing agents and finding out who won’t disappear during Thanksgiving, Christmas or New Year’s. Ask your friends and family if they can recommend a listing agent who will go above and beyond to get your home sold. Agents with teams are often very reliable over the holidays as they work together to make sure family time and work are both properly covered. This will ensure that you are not missing out on showings or offers because you can count on your agent to answer the phone, open the door, keep up on advertising and make sure some of the most motivated buyers of the year aren’t missing your home.
Tis the season to sell – Decorate with your selling strategy in mind
The holidays can be so much fun especially since it is the one time of the year you can really go all out and transform your home with just about all design rules thrown to the wind, but if your home is on the market this season be careful not to overdo it on the decor. Adornments that are too large or too many can crowd your home and distract buyers. Also, it’s important to consider potentially offending buyers by decorating with religious themes and instead opt for general fall and winter decorations for this one year.
Wrap it up with a great price
No matter what time of year, a home that’s priced correctly for the market will make buyers feel merry. Rather than gradually making small price reductions over the season and lingering on the market, many experienced agents will advise sellers to closely examine the comps and develop a pricing strategy to attract the most buyers and obtain offers quickly in order to achieve the highest possible price. This also locks the home up into escrow so showings can slow down and the family can return to “normal” while working through the escrow process over the holidays instead of open houses and daily cleaning for optimal showings.
Dress up nicely
When autumn rolls around and the trees and shrubs start to lose their leaves and flowers, maintaining the exterior of your home becomes even more important. Bare trees equal a more exposed home, so touch up the paint, clean the gutters and spruce up the yard so it remains cheery and approachable during the winter months, especially with the California drought issue starting to impact green lawns and seasonal flowers in our area.
Attract those online holiday shoppers
When the weather outside is frightful, buyers are more likely than ever to start their house hunt from the comfort of their homes by browsing new listings online. Make sure your agent has a track record for investing in professional, high-quality photos of your home so it shows in the best light.
Get your home into their living room and onto their couch
It’s true that over the holidays there is less foot traffic thanks to vacation and party plans and sometimes weather. Hire an agent that includes a professional high definition video tour as part of their marketing plan for your home. YouTube is owned by the #1 search engine company in the world and agents who know how to manage great video content know how to make sure your home comes up in the most online searches. Your listing video may attract house hunters who don’t have time to physically see your home or those who would rather stay curled up on the couch under a blanket than go out in the rain.
Offer a bit of cheer to visiting home buyers
Rather than making buyers feel like they are imposing on you during the holidays, make them feel like welcome guests by making your home feel cozy and inviting during showing. Turn on the fire, play mellow, catchy holiday tunes in the background and leave an offering of holiday treats. Encouraging buyers to spend more time in your home gives them more time to see themselves creating their own holiday traditions in the home and mentally making it their own.
If you are considering taking advantage of minimized competition and highly qualified, serious buyers in November, December and January, be sure to contact us direct at 310-374-1800 so we can develop a strategy that works for you and your family over the holidays. If you’d like to discuss the pros and cons of selling now or after the New Year, we are here to help you consider all options and make the best plan to realize your goals.